1985

• 

  Shop N Save

  Starts supermarket business in UAE with Shop N Save, Sharjah

1989

• Enters Sultanate of Oman

1990

• Commences trading operations with Show Racks Trading

1993

• Steelracks Factory marks foray into manufacturing

• Pic N Save Dept. Store in Abu Dhabi

• Shoes 4 Us,Sharjah Opens

1994

• Employee strength

  ---

  Employee strength crosses the 1000 mark

  Today Al Safeer Group is fuelled in its corporate vision of ‘Excellence in Service’ by a team of over 3500 dedicated professionals .

  ---

  1994

1996

• 

  Shop N Save

  Safeer Furniture begins operations and Sleep Ezze factory starts production

1997

• Safeer Opens Macro Emirates & Discount Market, Sharjah

1998

• Safeer Hypermarket comes into being in UAE
• 

  Safeer Hypermarket

  ---

  Al Safeer Group's core business lies in Hypermarkets. It has grown from a single retail outlet in Sharjah in 1998 to one of the largest Hypermarket chains in the Gulf - 35 outlets and still growing.

  Conveniently located across all the emirates, Qatar and Oman, they enjoy the patronage of customers of all nationalities!

  ---

  1998

1999

• Al Safeer Group Enters into Qatar

• 

  Shoe 4 Us

  Starts Shoes 4 Us Nakheel, RAK

2000

• Foray into real estate with Safeer Properties

• 

  Safeer Centre

  Starts Safeer Centre, Khofakkan & Kalba

• 

  Safeer Market

  Starts Safeer Market, Al Nahdha, Sharjah

2001

• 

  Boutique stores

  Boutique stores Shoes 4 Us and Eternity Style opened

2003

• 

  Century Mall

  Century Mall,Dubai marks Group’s entry into mall retailing

2005

• 

  Safeer Mall

  Safeer Mall, Ajman becomes a reality

• 

  Safeer Mall

  Safeer Mall on Dubai-Sharjah Highway opens

2006

• Safeer Centre Mussafah, Abu Dhabi Opens

• Customer Reward Program ‘SafeerPlus’ Introduced
• 

  Safeer Plus Loyality Program

  ---

  Safeer Plus is Al Safeer’s customer reward program. Our Mission is to enhance quality rather than increase profits. With a forward thinking approach, we at ASG plan to provide services and comfort to people so that they live harmoniously.

  The program ensures that our customers get rewarded for every purchase they make at any Safeer group owned outlets. Simple Policy Shop More Save More.

  ---

  2006

2008

• 

  My Safeer

  Opens Safeer Mall, RAK Home Style, MySafeer, ECC Mall,Sixteen London- Al Ain MySafeer, RAK

2009

• 

  My Safeer

  Opens Shoes 4 us, Ajman MySafeer, Ajman

2010

• 

  Safeer Hypermarket

  Opens Safeer Hypermarket at Jurf, Ajman and Xpresstion, Jimi Mall- Al Ain

2011

• 

  Xpression Style

  Xpression Style,Sharjah & My Safeer,Al Qasimia Opened

2012

• 

  Safeer Market

  My Safeer, Fujairah Safeer Market, Maliha Safeer Market, Qasba Safeer Market, King Faisal St. Opened

2013

• 

  Home Style

  Safeer Market,Mushirif, Ajman Home Style, Fujairah MySafeer Arabian Centre & Lamcy Plaza, Dubai Opened